Project: Visual Identity
Client: Rava Arquitects
Place: Brasília, Brazil
Cocreation: Piná Criações
Rava is an architecture office and its visual identity reflects the brand's personality, minimalist and welcoming, with a touch of Brazilianness. The combination of calm colors and modern typography emulate these characteristics. The main references for creating Rava's visual identity were taken from its own architectural projects, especially "Ape DH", and associated with the architectural and artistic elements of the city of Brasília. This relationship was added to the brand not only to bring a personal touch, but also a regional touch. The references for the brand's elements was the Brazilian architecture, such as cogobós, panels, truss, and also big names in Brazilian architecture such as Athos Bulcão, Oscar Niemayer and Burle Marx. Rava believes that architecture should propose inclusion and respect for each client’s personal taste
